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Survey Results

We conduct anonymous surveys in Valentine's season (10 days in February). Only card senders were answering questions after they had finished "their job" (survey was linked like this and these questions were asked). Typically 30-35% respondents were adding their comments (read some).

Number of respondents: 8349 (7290). First number indicates results for 1999, second number in parenthesis - results for 1998

1. General Demographics

gender19991998
men24%27%
women76%73%

Respondents from 83 (72) countries

  1. USA - 66.0% (67.5%)
  2. Canada - 9.2% (8.5%)
  3. UK - 1.8% (1%)
  4. Australia and New Zealand - 2.1% (2.5%)
  5. Singapore, Sweden, Philippines, Brazil, Thailand - 0.5% each
ave. age19991998
men4239
women3533

Professional status:

  1. Students - 20% (19.2%)
  2. Housewives - 12.1% (11.6%)
  3. Retired - 6.3% (7.9%)
  4. Education - 11.3% (6.3%)
  5. Business owners and self-employed - 9.4% (3%)
  6. Secretaries and clerks - 4.2% (6.3%)
  7. CEO and upper management - 3.2% (5.8%)
  8. Computing and networking - 5.1% (5.5%)
  9. Nurses and med. tech - 7.6% (5.2%)
  10. Professionals - 4.5% (4.1%)
  11. Banking and finances - 2.9% (3.4%)
  12. Services (w/o computing and networking) - 3.2% (3.3%)
  13. Blue collar workers - 2.0% (3.1%)
  14. Others - 8.6% (13%)

2. Web Preferences

have a website?
  19991998
no72%75%
one25%18%
many3%7%

Average visitor spends 14 hours a week on the Net and has 16 (11) permanent Net contacts.

Males started to use Net 24 (19) months ago, females - 15 (12) months ago.

Browsers (detected automatically)

  1. MSIE - 68% (46%)
  2. Netscape - 24% (48%)
  3. WebTV - 7% (4%) !!!
  1. browser versions 3 - 13% (63%)
  2. browser versions 4 - 85% (28%)

Respondents use virtual postcards:

  1. 20% (29%) - first time
  2. 29% (29%) - weekly
  3. 23% (18%) - daily
  4. 14% (15%) - once a months
  5. 12% (9%) - only on holidays
  6. 0.6% (1%) - once a year

3. Buying Preferences

in 1998 respondents stated that they:

  • 31% - did not and were not going to purchase products and services via the Web
  • 38% - were willing to purchase
  • 29% - already purchased something

in 1999 respondents stated that they:

  • 50.39% - never purchased anything
  • 27.21% - purchased rarely
  • 12.30% - purchased often
  • 4.14% - purchased daily
  • 49% - already purchased something

4. Advertising Preferences

 19991998
never15.46%29.81%
few times 45.90%47.83%
regularly 16.72%13.23%
often 18.67%9.13%

The question was worded like this: "Had you ever found a useful service, product or information via the website ads?"

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