|
general demographics
|
|
Gender: men - 27%, women - 73%. Average age: men -
39 years, women - 33 years.
Respondents were from 74 countries.
- USA - 67,5%
- Canada - 8,5%
- Australia and New Zealand - 2,5%
- UK - 1%
- Singapore, Sweden, Philippines, Brazil, Thailand - 0.5% each
Professional status
- Students - 19.25%
- Housewives - 11.64%
- Retired - 7.91%
- Secretaries and clerks - 6.38%
- Education - 6.35%
- CEO and upper management - 5.88%
- Computing and networking - 5.52%
- Nurses and med. tech - 5.25%
- Sales - 4.82%
- Professionals - 4.16%
- Banking and finances - 3.42%
- Services - 3.32%
- Blue collar workers - 3.09%
- Arts - 3.03%
- Business owners, self-employed - 3.03%
- Technicians - 1.96%
- Legal and law enforcement - 1.63%
- Media - 1.63%
- Military - 1.00%
|
|
|
Net preferences
|
|
Average visitor spends 14 hours a week on the Net. Has
11 permanent Net contacts.
Males started to use the Net 19 months ago, females - 12 months
ago.
Primary activity on the Net
- playing and leisure - 58%
- learning - 19%
- looking for info - 16%
- seeking contacts - 4%
- doing business - 3%
Cyber Shopping
- 31% did not and are not going to purchase products and services
via the Web,
- 38% are willing to purchase,
- 29% already purchased something.
- 74% are not willing to sell products and services via the
Web,
- 22% are willing to
- 4% are selling already
|
|
|
10 ten favorite holidays
|
|
Christmas
St. Valentine's Day
Easter
Birthday
Thanksgiving
July 4th
Travels abroad (mostly Europe and tropics)
Summertime
St. Patrick's Day
|
|
|
postcard preferences
|
|
29% of respondents were sending cards for the first time in their life
29% are sending cards weekly
18% - daily
15% - once a months
9% - only on holidays
1% - once a year
45% wants to see java-enabled cards (implemented already)
73% don't mind getting cards attached to e-mail (soon)
|
|
