Christmas Survey Results
7290 respondents, Dec 23 1997 - Jan 8 1998
(all questions here, some quotes here)

general demographics

Gender: men - 27%, women - 73%. Average age: men - 39 years, women - 33 years.

Respondents were from 74 countries.

  • USA - 67,5%
  • Canada - 8,5%
  • Australia and New Zealand - 2,5%
  • UK - 1%
  • Singapore, Sweden, Philippines, Brazil, Thailand - 0.5% each

Professional status

  • Students - 19.25%
  • Housewives - 11.64%
  • Retired - 7.91%
  • Secretaries and clerks - 6.38%
  • Education - 6.35%
  • CEO and upper management - 5.88%
  • Computing and networking - 5.52%
  • Nurses and med. tech - 5.25%
  • Sales - 4.82%
  • Professionals - 4.16%
  • Banking and finances - 3.42%
  • Services - 3.32%
  • Blue collar workers - 3.09%
  • Arts - 3.03%
  • Business owners, self-employed - 3.03%
  • Technicians - 1.96%
  • Legal and law enforcement - 1.63%
  • Media - 1.63%
  • Military - 1.00%

Net preferences

Average visitor spends 14 hours a week on the Net. Has 11 permanent Net contacts.

Males started to use the Net 19 months ago, females - 12 months ago.

Primary activity on the Net

  • playing and leisure - 58%
  • learning - 19%
  • looking for info - 16%
  • seeking contacts - 4%
  • doing business - 3%

Cyber Shopping

  • 31% did not and are not going to purchase products and services via the Web,
  • 38% are willing to purchase,
  • 29% already purchased something.

  • 74% are not willing to sell products and services via the Web,
  • 22% are willing to
  • 4% are selling already

10 ten favorite holidays

  • Christmas
  • St. Valentine's Day
  • Easter
  • Birthday
  • Thanksgiving
  • July 4th
  • Travels abroad (mostly Europe and tropics)
  • Summertime
  • St. Patrick's Day
  • postcard preferences

  • 29% of respondents were sending cards for the first time in their life
  • 29% are sending cards weekly
  • 18% - daily
  • 15% - once a months
  • 9% - only on holidays
  • 1% - once a year

  • 45% wants to see java-enabled cards (implemented already)
  • 73% don't mind getting cards attached to e-mail (soon)
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